Colwyn
05-04-2006, 12:58 AM
Virtual-World Business Alliance Blooms on Clickable Culture (http://www.secretlair.com/index.php?/clickableculture/entry/virtual_world_business_alliance_blooms/)
Rivers Run Red (http://www.riversrunred.com/) and AnsheChung Studios (http://www.anshechung.com/), two real companies doing business in the virtual world of Second Life, have announced a strategic alliance, promising to share "first look" options on future development opportunities between the two entities. Design firm Rivers Run Red has been involved in Second Life for three years; its clients include Disney and Buena Vista International, and its efforts in using Second Life to prototype marketing material for The Hitchhiker's Guide to the Galaxy were recently profiled in the blog New World Notes. AnsheChung Studios is operated by Second Life avatar Anshe Chung, the virtual world's most powerful land baron, claiming 12,000 patrons and employing 15 staffers in its Chinese support center. Chung was recently featured on the cover of BusinessWeek magazine.
The two companies will coordinate efforts in developing branded virtual world content and environments for clients, targeting between 20,000 to 100,000 users.
Source: MMO Portal (http://mmo.portalsnetwork.com/)
Rivers Run Red (http://www.riversrunred.com/) and AnsheChung Studios (http://www.anshechung.com/), two real companies doing business in the virtual world of Second Life, have announced a strategic alliance, promising to share "first look" options on future development opportunities between the two entities. Design firm Rivers Run Red has been involved in Second Life for three years; its clients include Disney and Buena Vista International, and its efforts in using Second Life to prototype marketing material for The Hitchhiker's Guide to the Galaxy were recently profiled in the blog New World Notes. AnsheChung Studios is operated by Second Life avatar Anshe Chung, the virtual world's most powerful land baron, claiming 12,000 patrons and employing 15 staffers in its Chinese support center. Chung was recently featured on the cover of BusinessWeek magazine.
The two companies will coordinate efforts in developing branded virtual world content and environments for clients, targeting between 20,000 to 100,000 users.
Source: MMO Portal (http://mmo.portalsnetwork.com/)