Colwyn
05-15-2006, 03:31 PM
Horizons at E3: David Bowman Interview on WarCry (http://www.warcry.com/scripts/columns/view_sectionalt.phtml?site=15&id=404&colid=9703)
Horizons' launch unfortunately coincided with the release of several other MMORPGs - Star Wars Galaxies: An Empire Divided, Final Fantasy XI, Lineage II and City of Heroes all came out less than six months on either side of Horizon's release date.
Since that time, the Horizons team has continued working, taking the game from its unfinished state to the more polished version its players experience today.
...
And all that work is finally starting to pay off. According to numbers provided by Tulga, the conversion rate among players who tried the game and purchased a subscription has risen from a mere 1 percent in January to 54 percent in April. In addition, cancellations have been falling 1 percent a month, while retention rates among subscribers has risen 11 percent in the past four months.
Horizons' launch unfortunately coincided with the release of several other MMORPGs - Star Wars Galaxies: An Empire Divided, Final Fantasy XI, Lineage II and City of Heroes all came out less than six months on either side of Horizon's release date.
Since that time, the Horizons team has continued working, taking the game from its unfinished state to the more polished version its players experience today.
...
And all that work is finally starting to pay off. According to numbers provided by Tulga, the conversion rate among players who tried the game and purchased a subscription has risen from a mere 1 percent in January to 54 percent in April. In addition, cancellations have been falling 1 percent a month, while retention rates among subscribers has risen 11 percent in the past four months.