Colwyn
06-15-2006, 08:40 AM
Second Life: Online Shopping on Forbes (http://www.forbes.com/technology/2006/06/14/american-apparel-retail_cz_ph_0614secondlife.html?partner=rss)
American Apparel, the self-proclaimed socially conscious, anti-sweatshop clothing line, has sprouted 43 new stores in nine countries over the past year. But none of those is anything like its newest store. The new store doesn't really exist--except in the online game Second Life.
...
The initial fashion selection will offer 20 styles of American Apparel’s signature logo-free casual wear: basic T-shirts, tank tops, undergarments and swimwear. Second Life residents may be privy to real-world promotions and discounts from American Apparel, and the marketing tactic may boost actual sales with a link to the online store, the company said.
via MMO Portal (http://mmo.portalsnetwork.com/)
American Apparel, the self-proclaimed socially conscious, anti-sweatshop clothing line, has sprouted 43 new stores in nine countries over the past year. But none of those is anything like its newest store. The new store doesn't really exist--except in the online game Second Life.
...
The initial fashion selection will offer 20 styles of American Apparel’s signature logo-free casual wear: basic T-shirts, tank tops, undergarments and swimwear. Second Life residents may be privy to real-world promotions and discounts from American Apparel, and the marketing tactic may boost actual sales with a link to the online store, the company said.
via MMO Portal (http://mmo.portalsnetwork.com/)