Colwyn
03-21-2006, 06:38 PM
Give Away Free Basic Memberships, Send Paid Subscriptions Skyrocketing: How It Worked for Linden Lab (http://www.contentbiz.com/print.cfm?contentid=3210)
The free basic membership approach has paid big time dividends for Linden Lab. "We saw a 350% increase in completed registrations immediately," Fleck says. As of September 2005 the company formally announced all basic memberships would be free.
Source: Blue's News (http://www.bluesnews.com/)
The free basic membership approach has paid big time dividends for Linden Lab. "We saw a 350% increase in completed registrations immediately," Fleck says. As of September 2005 the company formally announced all basic memberships would be free.
Source: Blue's News (http://www.bluesnews.com/)