Colwyn
04-03-2006, 06:45 PM
Second Life dreams of Electric Sheep on CNET (http://news.com.com/Second+Life+dreams+of+Electric+Sheep/2100-1043_3-6056759.html?tag=nefd.top)
Last year, for example, Wells Fargo Bank wanted to build an island (http://news.com.com/Wells+Fargo+launches+game+inside+Second+Life/2100-1043_3-5868030.html?tag=nl) in "Second Life" where the bank's young customers could play and learn lessons about financial responsibility. Instead of hiring Linden Lab, publisher of "Second Life," it hired some of the virtual world's users.
In fact, said Linden Lab CEO Philip Rosedale, his company has made the decision to leave all such building projects to the "Second Life" community and focus instead on developing the infrastructure and tools that make such work possible.
That's where Electric Sheep (http://www.electricsheepcompany.com/index.php) comes in. The company, technically based in Washington D.C. but operating more often than not in the virtual world, has been booking six-figure deals from members of the Fortune 500 who want to engage their customers/communities
Source: Raph Koster (http://www.raphkoster.com/)
Last year, for example, Wells Fargo Bank wanted to build an island (http://news.com.com/Wells+Fargo+launches+game+inside+Second+Life/2100-1043_3-5868030.html?tag=nl) in "Second Life" where the bank's young customers could play and learn lessons about financial responsibility. Instead of hiring Linden Lab, publisher of "Second Life," it hired some of the virtual world's users.
In fact, said Linden Lab CEO Philip Rosedale, his company has made the decision to leave all such building projects to the "Second Life" community and focus instead on developing the infrastructure and tools that make such work possible.
That's where Electric Sheep (http://www.electricsheepcompany.com/index.php) comes in. The company, technically based in Washington D.C. but operating more often than not in the virtual world, has been booking six-figure deals from members of the Fortune 500 who want to engage their customers/communities
Source: Raph Koster (http://www.raphkoster.com/)